Marketing Management: Text and Cases

By Michael R. Czinkota and Masaaki Kotabe

Book Overview

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1557866945
• ISBN13: 9781557866943
• Release Date: January 1996
• Publisher: Blackwell Pub
• Length: 675 Pages
• Weight: 0.47 lbs.
• Dimensions: 9.5" x 1.8" x 7.8"