Marketing Management: Text and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING)

By John A. Quelch and Rajiv Lal

Book Overview

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256109559
• ISBN13: 9780256109559
• Release Date: January 1993
• Publisher: Richard d Irwin
• Length: 960 Pages
• Weight: 3.75 lbs.
• Dimensions: 10.3" x 1.3" x 8.3"