Marketing Management: Providing, Communicating and Delivering Value

By Frank Bradley

A mainstream marketing management volume based on the premise that marketing is an universal management function with strong strategic elements which are operationalized in different ways in different... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130653438
• Release Date: May 1995
• Publisher: Prentice Hall
• Length: 990 Pages
• Weight: 3.13 lbs.
• Dimensions: 9.3" x 2.0" x 7.0"