Marketing Management: Knowledge and Skills

by James H. Donnelly Jr., J. Paul Peter, James H Donnelly Jr J Paul Peter

Book Overview

"Marketing Management," 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073137634
• ISBN13: 9780073137636
• Release Date: February 2006
• Publisher: Irwin/McGraw-Hill
• Length: 813 Pages
• Weight: 2.13 lbs.
• Dimensions: 1.4" x 8.2" x 10.2"

Customer Reviews

Marketing Management - Int'l version 9 Peter/Donnelly Jr

The Internation version is word for word the same as the English version except for the slight difference in page numbers. This is my 2nd Int'l textbook & for the difference in price, it is worthwhile.

Good book for a college course

This book got thirteen chapters covering 4Ps, marketing research, consumer behavior, market segmentation, integrated communication, distribution, personal selling, pricing, marketing of services, and global marketing. There are four sections of cases, from short one to in-depth study. I use this book as a college-level course. Final projects were done using these cases. Students like the book. The book will be better if it includes fewer cases, but more thorough analysis of the cases. Contrary to other critics here, I believe the book is very good.