Marketing Management in Africa

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.

• Format: Hardcover
• Language: English
• ISBN: 1138714380
• ISBN13: 9781138714380
• Release Date: April 2018
• Publisher: Routledge
• Length: 344 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"