Marketing Management For Make in India Business Environment

By Devesh Ranjan Tripathi

Marketing management continuous to play an important role in organisations in today's challenging business environment. Marketing strategies are undergoing rapid changes due to the nature of the changing orientation of companies to service based delivery models rather than the earlier model of just product delivery. Employee loyalty along with customer loyalty is now treated as a key driver for business success.Marketing process automation and sales force control have started delivering and efficiency based environment forcing marketing organization to re-look at marketing management more from a strategic viewpoint than a tactical orientation to generate revenue.

• Format: Paperback
• Language: English
• ISBN: 6137346641
• ISBN13: 9786137346648
• Release Date: October 2019
• Publisher: LAP Lambert Academic Publishing
• Length: 396 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"