Marketing Management Concepts and Tools: A Simple Introduction

By K.H. Erickson

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

• Format: Paperback
• Language: English
• ISBN: 1499141017
• ISBN13: 9781499141016
• Release Date: April 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 60 Pages
• Weight: 0.16 lbs.
• Dimensions: 0.1" x 5.3" x 8.0"