Marketing Management: Cases for Creative Problem Solving

By Madan Annavarjula and Laurence Weinstein

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324027370
• ISBN13: 9780324027372
• Release Date: April 2000
• Publisher: Cengage Learning
• Length: 180 Pages
• Weight: 0.90 lbs.
• Dimensions: 9.8" x 0.5" x 7.8"