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Marketing Management: An Overview
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Marketing Management: An Overview 0030981530 Book Cover

Marketing Management: An Overview

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Edition Description

Marketing Management: An Overview provides an alternative to the traditional marketing management texts in the market. This new text offers a concise overview for the advanced level marketing course, enabling instructors to incorporate other materials, such as cases, into the...

Edition Details
Format:Paperback
Language:English
ISBN:0030981530
Format: Paperback
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