
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers...



Marketing Management Book




For undergraduate and graduate Marketing Management courses.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping...


This book reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and integrate the appropriate information into marketing decisions. Its modern, integrated presentation and strategy-based focus covers only those critical, fundamental...