Marketing Logistics

By Helen Peck and Martin Christopher

Book Overview

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

• Format: Paperback
• Language: English
• ISBN: 0750652241
• ISBN13: 9780750652247
• Release Date: May 2003
• Publisher: Routledge
• Length: 172 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.4" x 9.2"

Customer Reviews

A great Book

This is a great book, and I can recommend it for anyone who is interested in the subject.

Review

This is a great book, and I can recommend it for anyone who's interested in the subject