Marketing Logistics

by Helen Peck and Martin Christopher

Book Overview

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate...

• Format: Paperback
• Language: English
• ISBN: 0750652241
• ISBN13: 9780750652247
• Release Date: May 2003
• Publisher: Routledge
• Length: 172 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.4" x 9.2"

Customer Reviews

A great Book

This is a great book, and I can recommend it for anyone who is interested in the subject.

Review

This is a great book, and I can recommend it for anyone who's interested in the subject