Marketing Library and Information Services II: A Global Outlook

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

• Format: Hardcover
• Language: English
• ISBN: 3110280868
• ISBN13: 9783110280869
• Release Date: June 2013
• Publisher: K.G. Saur Verlag
• Length: 423 Pages
• Weight: 1.69 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"
• Age Range: 22 years and up
• Grade Range: Postsecondary