Marketing Libraries in a Web 2.0 World

By Dinesh Gupta and Rejean Savard

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

• Format: Hardcover
• Language: English
• ISBN: 3110263319
• ISBN13: 9783110263312
• Release Date: May 2011
• Publisher: K.G. Saur Verlag
• Length: 175 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.3" x 9.2"
• Age Range: 22 years and up
• Grade Range: Postsecondary