Marketing Japanese Style

by Paul Herbig

The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages...

• Format: Hardcover
• Language: English
• ISBN: 1567200095
• ISBN13: 9781567200096
• Release Date: November 1995
• Publisher: Praeger
• Length: 312 Pages
• Weight: 1.48 lbs.
• Dimensions: 1.5" x 6.4" x 9.6"