Marketing IT Products and Services

By Jessica Keyes

Book Overview

Helping IT managers and marketing managers get up to speed, quickly and easily, on what's needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role

• Format: Paperback
• Language: English
• ISBN: 0367385244
• ISBN13: 9780367385248
• Release Date: September 2019
• Publisher: CRC Press
• Length: 344 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"