Marketing Issues in Western Europe

By Erdener Kaynak

Be prepared for the differences in marketing across European borders Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789028387
• ISBN13: 9780789028389
• Release Date: June 2005
• Publisher: Routledge
• Length: 184 Pages
• Weight: 0.66 lbs.
• Dimensions: 8.4" x 0.4" x 6.1"