Marketing Insights from Popular Culture

This book explores how everyday stories, media, and symbols shape-and are shaped by-the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs etc., it offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy.

• Format: Hardcover
• Language: English
• ISBN: 1041299478
• ISBN13: 9781041299479
• Release Date: May 2026
• Publisher: Routledge
• Length: 182 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.5" x 6.7" x 9.6"