Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

by Philip Kotler

Book Overview

Philip Kotler - der Altvater des Marketing - gilt als einer der Architekten des modernen Marketing. In seiner 40-j?hrigen Karriere hat er eine Reihe dicker W?lzer zum Thema Marketing geschrieben, die alle zu internationalen Klassikern geworden sind und in 25 Sprachen ?bersetzt wurden.

Mit "Marketing A to Z" hat Kotler ein handliches und leicht verst?ndliches Buch geschrieben, das pr?gnant und ungewohnt offen das Wesentliche auf den Punkt...

• Format: Hardcover
• Language: English
• ISBN: 0471268674
• ISBN13: 9780471268673
• Release Date: March 2003
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"

Customer Reviews

Great book

What impressed me the most in this book was how Kotler was able to speak in detail about key marketing subjects in only two or three pages. I red much bigger texts in other books, about the same subjects, and they didn't gave me more information than this Kotler's book. It's a must have for anyone that needs to get familiar with Marketing principles and don't have time to read 600 pages books.