Marketing Insights and Outrages: A Collection of Pithy Pieces from Marketing Magazine

by Drayton Bird

Book Overview

Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.

• Format: Paperback
• Language: English
• ISBN: 0749432152
• ISBN13: 9780749432157
• Release Date: January 2000
• Publisher: Kogan Page
• Length: 260 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"

Customer Reviews

Marketing ideas and opinions

An excellent collection of marketing articles from one of the world's greatest direct marketing professionals, Drayton Bird. Told like stories, these articles discuss marketing strategies and campaigns, as well as the people who are responsible for their creation and execution... their attitudes to marketing and satisfying customer needs.Compiled from several years of writing and marketing experience, the articles are grouped and presented in sections, each with an appropriate title and an introduction. With the right dose of humour for which the British are so well-known. Some articles will have you laughing, some marvelling at the big idea and some wondering why the author has not been sued by anyone yet.But what will amaze you the most is the economy of words. Each article is crisp, clear and compact. Without compromising on the ideas and opinions presented. You'll learn a great deal from this book - about what to do and what not to do in marketing. It'll take you from hope to helplessness. Sometimes, even anger. Hence, the apt title.