Marketing in Tunisian SMEs

by Lassaad Ghachem

This book is aimed at SME managers, marketing directors, consultants and business school students. The author highlights the marketing challenges faced by small and medium-sized businesses and the main constraints they face. Without claiming to be exhaustive, this work provides new insights into Tunisian marketing within SMEs in the industrial sector and industry-related services, a field that is being invented day by day. The first part is designed...

• Format: Paperback
• Language: English
• ISBN: 6206331806
• ISBN13: 9786206331803
• Release Date: August 2023
• Publisher: Our Knowledge Publishing
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"