Marketing in the Third World

by Erdener Kaynak and Denise M. Luethge

In Marketing in the Third World, Editors Denise M. Johnson and Erdener Kaynak have gathered for marketing professionals and students a variety of studies that provide insight into marketing practices in countries such as the Philippines, Peru, Papua New Guinea, and Nigeria. Readers learn about market orientation, market infrastructure, economic constraints, government regulations, internationalization processes of public-sector enterprises, and performance...

• Format: Hardcover
• Language: English
• ISBN: 1560248300
• ISBN13: 9781560248309
• Release Date: November 1996
• Publisher: Routledge
• Length: 140 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.6" x 12.5" x 9.0"