Marketing in the Pharmaceutical Industry

By Célestin Nkeugne

How can pharmaceutical companies optimise their communications mix using Web 2.0 tools? This book presents a selective quantitative study on the use of Web 2.0 tools by pharmaceutical companies in their media plans to influence general practitioners in Cameroon. E-deteling, webinars, e-mail campaigns... Could these be alternative or complementary tools to 'face-to-face' communication in the coming years? This work attempts to answer these questions. A book suitable for: - Pharmaceutical e-marketers - Pharmaceutical product managers - Doctors and pharmacists - Pharmaceutical representatives - Professional Master's students - Webmasters.

• Format: Paperback
• Language: English
• ISBN: 663011034X
• ISBN13: 9786630110340
• Release Date: June 2026
• Publisher: Our Knowledge Publishing
• Length: 52 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"