Marketing in the New Era: Combating Competition in a Globalizing Economy

By J.S. Panwar

This book is designed to be a survival guide for businesses operating in India in a rapidly changing business environment. A broad range of current marketing issues are covered including: product... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 080399382X
• ISBN13: 9780803993822
• Release Date: September 1997
• Publisher: SAGE Publications Pvt. Ltd
• Length: 280 Pages
• Weight: 1.10 lbs.
• Dimensions: 8.8" x 1.0" x 5.8"