Marketing in the Emerging Markets of Latin America

By Marin Marinov

Book Overview

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

• Format: Paperback
• Language: English
• ISBN: 1349524379
• ISBN13: 9781349524372
• Release Date: October 2005
• Publisher: Palgrave MacMillan
• Length: 191 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"