Marketing in Publishing

By Patrick Forsyth, Robin Birn, Patrick Forsyth

Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process.

• Format: Paperback
• Language: English
• ISBN: 0415151341
• ISBN13: 9780415151344
• Release Date: June 1997
• Publisher: Routledge
• Length: 176 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"