Marketing In One Word: RAMPS: Help for Small Business Owners - Second Edition

By Jackie L Alexander Ph. D.

The RAMPS Plan to Marketing Success organizes and condenses the entire discipline of marketing into one word: RAMPS; an acronym for Research, Advertising, Merchandising, Promotions and Sales. The RAMPS Plan facilitates the processing of complex marketing information quickly, providing a framework to support marketing decisions and leading to more successful marketing efforts. The RAMPS Plan, a fast and effective way to learn marketing regardless of business background, enables both business beginners and experienced professionals to master effective and efficient marketing strategies. The RAMPS Plan is a universal tool that can be put to work in any business environment.

• Format: Paperback
• Language: English
• ISBN: 1983079030
• ISBN13: 9781983079030
• Release Date: June 2018
• Publisher: Independently Published
• Length: 122 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.3" x 8.5" x 11.0"