Marketing in Developing Countries

By Philip Kotler and Gurprit S. Kindra

In this unique collection Kindra has assembled original articles on the role of marketing in development, including case studies from various developing countries, considerations of state enterprises,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0312515316
• ISBN13: 9780312515317
• Release Date: December 1984
• Publisher: Palgrave Macmillan
• Length: 259 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.7" x 5.6" x 8.8"