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Marketing in Context: Setting the Scene
Edition Description
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the...
Edition Details
Format:Hardcover
Language:English
ISBN:1137297107
Format: Hardcover
Condition:
$
64.97
Marketing in Context: Setting the Scene
Edition Description
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the...
Edition Details
Format:Paperback
Language:English
ISBN:1349452033
Format: Paperback
Condition:
$
59.99
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