Marketing in a Nutshell: Key Concepts for Non-Specialists

by Malcolm McDonald and Mike Meldrum

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750681330
• ISBN13: 9780750681339
• Release Date: March 2007
• Publisher: Butterworth-Heinemann
• Length: 294 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.3" x 8.7"