Marketing Impact on Health Supplement Consumers in Pune

Bys: Bhalerao, Harshali and Mandlik, Dhananjay

The pharmaceutical sector is a key driver of employment, economic growth, and public welfare, playing a vital role in improving human health. It is technology-intensive, capital-heavy, and strategically important due to the essential and non-substitutable nature of its products. Globally, the industry ranks among the largest by volume, with India holding a strong position by supplying over half of global vaccine demand, around 40% of US generic medicines, and 25% of medicines in the UK. The sector's growth is driven by low-cost generics, skilled professionals, strong domestic competition, exports, and government initiatives such as Make in India.

• Format: Paperback
• Language: English
• ISBN: 620946839X
• ISBN13: 9786209468391
• Release Date: February 2026
• Publisher: LAP Lambert Academic Publishing
• Length: 200 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"