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Marketing Imagination: New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the...
The Marketing Imagination
Prof. Ted Levitt, Editor of the Harvard Business Review, is renowned as a marketing expert. In this volume he has expanded his original 1983 publication, to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning...
MARKETING IMAGINATION NEW EXPANDED EDITION
Prof. Ted Levitt, Editor of the Harvard Business Review, is renowned as a marketing expert. In this volume he has expanded his original 1983 publication, to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning...
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