Marketing Identities Through Language: English and Global Imagery in French Advertising

by Elizabeth Martin and Elizabeth Ann Martin

Book Overview

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1403949840
• ISBN13: 9781403949844
• Release Date: November 2005
• Publisher: Palgrave MacMillan
• Length: 286 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.9" x 7.2" x 8.8"