Marketing Human Services: Selling Your Services Under Managed Care

By Nancy W. Veeder

Text discussing marketing techniques for not-for-profit social service institutions. Covers the use of fundraising, target segmenting, and focus and task groups as tools for enhancing delivery of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0826112056
• ISBN13: 9780826112057
• Release Date: October 1999
• Publisher: Springer Publishing Company
• Length: 137 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.5" x 0.5" x 6.3"