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Marketing High Technology
Edition Description
Marketing is civilized warfare. And as high-tech products become increasingly standardized--practically identical, from the customer's point of view--it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic,...
Edition Details
Format:Paperback
Language:English
ISBN:1451697589
Format: Paperback
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Marketing High Technology
Edition Details
Format:Hardcover
Language:English
ISBN:002907990X
Format: Hardcover
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By William K. Durr - Parades/1218341 (1986-06-1...
Edition Details
Format:Hardcover
ISBN:B0071MBUEK
ISBN13:8601422476620
Format: Hardcover
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