Marketing High Technology Services

By Colin V. Sowter

An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0566082373
• ISBN13: 9780566082375
• Release Date: August 2000
• Publisher: Gower Pub Co
• Length: 245 Pages
• Weight: 0.90 lbs.
• Dimensions: 9.8" x 1.0" x 6.5"