Marketing Health Care Into the Twenty-First Century: The Changing Dynamic

By Alan K Vitberg and William Winston

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organization, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry; a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care.

• Format: Paperback
• Language: English
• ISBN: 1138980463
• ISBN13: 9781138980464
• Release Date: October 2016
• Publisher: Routledge
• Length: 206 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"