Marketing Graffiti: The Writing on the Wall

By Michael Saren

Book Overview

Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.

• Format: Paperback
• Language: English
• ISBN: 1138013331
• ISBN13: 9781138013339
• Release Date: December 2017
• Publisher: Routledge
• Length: 354 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.7" x 7.4" x 9.6"