Grademaker Study Guide to Accompany Marketing, 5e

by Charles W. Lamb

All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions, many in the form of short scenarios. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help students to improve their test scores. The guide also includes...

• Format: Paperback
• Language: English
• ISBN: 0324014406
• ISBN13: 9780324014402
• Release Date: August 1999
• Publisher: South Western Educational Publishing