Marketing Government and Social Services (Wiley Series on Marketing Management)

By John L. Crompton and Charles W. Lamb Jr.

An innovative approach to managing government agencies, this book shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. Explains how an agency's problems can be understood from a marketing perspective and offers practical, ''hands-on'' guidance for developing marketing-based solutions that coordinate distinct yet interrelated functions into an integrated service delivery system. Provides a general introducton to marketing along with specific marketing-based ideas for program planning, development, budgeting, public relations, and management.

• Format: Hardcover
• Language: English
• ISBN: 0471093653
• ISBN13: 9780471093657
• Release Date: February 1986
• Publisher: Wiley
• Length: 485 Pages
• Weight: 1.80 lbs.
• Dimensions: 9.4" x 1.0" x 6.7"