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Business & Investing Books > Marketing & Sales Books > Marketing Government and Social Services (Wiley Series on Marketing Management)
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Marketing Government and Social Services (Wiley... 0471093653 Book Cover

Marketing Government and Social Services (Wiley...

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Edition Description

An innovative approach to managing government agencies, this book shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. Explains how an agency's problems can be understood from a marketing perspective and offers...

Edition Details
Format:Hardcover
Language:English
ISBN:0471093653
Format: Hardcover
Condition:
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