Marketing Fundamentals

By Risha Khandelwal

Marketing is the foundation of any successful enterprise, connecting businesses with consumers through value creation, communication, and relationship-building. Understanding fundamental marketing principles enables organizations to effectively position products and services in competitive markets. Marketing Fundamentals provides an in-depth overview of core marketing concepts, including market segmentation, consumer behavior, branding, and the marketing mix. The book also discusses digital marketing trends, sustainability in marketing, and strategic decision-making. Through practical examples and analytical frameworks, it equips readers with a solid understanding of how marketing drives organizational growth and customer satisfaction in both local and global contexts.

• Format: Paperback
• Language: English
• ISBN: 1779568703
• ISBN13: 9781779568700
• Release Date: January 2026
• Publisher: Toronto Academic Press