Marketing Fundamentals: Roadmap for how to develop, implement, and measure a successful marketing plan

By Mark Nelson

Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. . Learn the marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.

• Format: Paperback
• Language: English
• ISBN: 1520136137
• ISBN13: 9781520136134
• Release Date: December 2016
• Publisher: Independently published
• Length: 49 Pages
• Weight: 0.33 lbs.
• Dimensions: 10.0" x 0.1" x 7.0"