Marketing Fundamentals for Future Professionals

by Bruce Robertson

Book Overview

Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1634875915
• ISBN13: 9781634875912
• Release Date: January 2017
• Publisher: Cognella Academic Publishing
• Length: 370 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"