Marketing for Your Growing Business

By Rick Stephan Hayes

A hands-on guide to developing a marketing plan, geared especially for the needs of small-business owners and managers. Features a step-by-step workbook approach, complete with fill-in blanks, checklists, and questions that lead readers through all the stages involved in developing and implementing the marketing plan, including market research, strategic planning, advertising, sales, pricing, and budgeting. Includes numerous illustrations, a glossary of terms, names and addresses of resources, and complete full-length examples.

• Format: Paperback
• Language: English
• ISBN: 0471091995
• ISBN13: 9780471091998
• Release Date: May 2000
• Publisher: John Wiley & Sons Inc
• Weight: 1.62 lbs.