Marketing for the Developing Company (RLE Marketing)

by John Winkler

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138980455
• ISBN13: 9781138980457
• Release Date: December 2015
• Publisher: Routledge
• Length: 276 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"