Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook

By Patricia Higginbottom, Valerie Gordon, Patricia C. Higginbottom, et al.

Book Overview

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

• Format: Paperback
• Language: English
• ISBN: 1442262702
• ISBN13: 9781442262706
• Release Date: March 2016
• Publisher: Rowman & Littlefield Publishers
• Length: 178 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"