Marketing for Nonprofit Organizations

by David L. Rados

Book Overview

A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers.

By providing illustrations and examples, Rados teaches the...

• Format: Hardcover
• Language: English
• ISBN: 0865692548
• ISBN13: 9780865692541
• Release Date: March 1996
• Publisher: Praeger
• Length: 480 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.1" x 6.1" x 9.2"