Marketing for Non-Marketing Managers (Institute of Management)

By Patrick Forsyth

A practical introduction to marketing. It explains how marketing influences success, or lack of it; what makes the marketing plan and promotional mix effective; how to price and give value for money, and customer care before, during and after the sale. It is designed for non-marketing managers.

• Format: Paperback
• Language: English
• ISBN: 0273601415
• ISBN13: 9780273601418
• Release Date: August 1993
• Publisher: Financial Times Management
• Length: 192 Pages
• Weight: 0.66 lbs.
• Dimensions: 9.3" x 0.5" x 6.3"