Marketing for Leisure and Tourism

By Michael Morgan and Michael Morgan

This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131509888
• ISBN13: 9780131509887
• Release Date: March 1996
• Publisher: FT Prenticehall
• Length: 344 Pages